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About us

Mis­sion Statement

Founded in Bei­jing in 2008, Kocoon is a bou­tique day spa for men and women cre­ated from the shared pas­sion of mother and daugh­ter. With us, you can enjoy facials, mas­sages, body care, and expert wax­ing ser­vice. We also offer oppor­tu­ni­ties for learn­ing and self-development through workshops.

We design each treat­ment the way we would wish to receive it: With love, with atten­tion to detail and given in a peace­ful, friendly and clean environment.

We con­tinue to try and hand-select every prod­uct we offer you. Expect only pre­mium prod­ucts that are fruit, plant or marine-based. No petro­leum or mineral-derived ingredients!

“Keep­ing your body healthy is an expres­sion of grat­i­tude to the whole cos­mos — the trees, the clouds, every­thing.” Thich Nhat Hanh


The Well­ness Hub

Kocoon spa has been serv­ing as a plat­form for shar­ing and learn­ing for more than 8 years, for the local and expat com­mu­nity in Bei­jing. We have orga­nized and co-hosted over 100 work­shops and events with over 40 inspir­ing prac­ti­tion­ers from around the world.

We have cov­ered top­ics such as mind­ful­ness, past life regres­sion, Reiki, tarot cards, Sekhem, maya cal­en­dar, pen­du­lum, Chi­nese med­i­cine, make up, fash­ion, veg­e­tar­i­an­ism, raw food, crys­tal heal­ing, Thai mas­sage, intu­itive mas­sage, NLP, Nia, Gyro­ton­ics, tea, cof­fee & honey, yoga & live music, lotion bar mak­ing, lip balm mak­ing, soap mak­ing, men­tal health, flo­ral crowns, Per­sian car­pets, con­tem­po­rary art and more!

Would you like to share what you do? If you are a prac­ti­tioner in well­ness, health or healing arts, and would like to host a work­shop or give ses­sions, please con­tact us!



About the founders



Maika Endo, born in 1979 in Sendai, Japan, was brought into this world under the guid­ance of an enter­pris­ing mother and a med­ically acclaimed father. At the age of 4 she moved to France with her mother and was raised speak­ing French and Japan­ese. Her eng­lish was acquired by annual sum­mer home-stays with an Amer­i­can fam­ily liv­ing in Alaska and before she even entered high­ school, Maika could speak all three lan­guages flu­ently. Her China jour­ney started in 2000 dur­ing an exchange pro­gram with UIBE and it was dur­ing this first stint in Bei­jing that she fell in love with the city she would even­tu­ally call home. Mak­ing her per­ma­nent move to Bei­jing in 2003 Maika worked for var­i­ous Bei­jing enter­prises includ­ing the pop­u­lar list­ing mag­a­zine The Bei­jinger, and was part of the found­ing team that started NOTCH– a music fes­ti­val that brought per­form­ers from Scan­di­navia to China each year. It wasn’t until a trans­for­ma­tive trip to Thai­land in 2005 that Maika dis­cov­ered a deeper call­ing that would even­tu­ally have her starting a Spa and Treat­ment cen­ter in the heart of Beijing.

The Thai art of heal­ing and hos­pi­tal­ity res­onated deep within her and she started brain­storm­ing with Maeda on cre­at­ing a space that cul­ti­vated the heal­ing arts with an empha­sis on human touch, com­pas­sion­ate hos­pi­tal­ity, and acute atten­tion to detail. This ini­tial inspi­ra­tion led them on a research tour de force that included a Spa Set Up and Man­age­ment course in Toronto, Shi­atsu train­ing in Japan, and more in-depth under­stand­ing of Thai spa cul­ture in Thai­land. The result was a con­cept 100% their own– a com­bi­na­tion of East Asian heal­ing arts, Thai com­pas­sion, and Euro­pean elegance.



Maeda Miyuki, born in the heart of Tokyo, was sur­rounded by the typ­i­cal envi­ron­ment of tra­di­tional Japan­ese arts from the day she was born. From learn­ing del­i­cate flower arrange­ments, tra­di­tional Japan­ese dance, to the sooth­ing notes of the Koto stringed instru­ment, Maeda cul­ti­vated an innate sense of grace, cul­ture, and refine­ment that only comes from those born into it. Her love for adven­ture and con­stant pur­suit of knowl­edge led her on many inter­na­tional dis­cov­er­ies includ­ing a stint with the 70’s group “Up With People”which had her in 13 of the United States and var­i­ous places across Europe. Her expe­ri­ences abroad fueled her pas­sion for learn­ing and she ensued in study­ing Eng­lish, French and Ital­ian all of which she is still pro­fi­cient in to this day. Maeda con­tin­ued to grow and expand her cre­den­tials by obtain­ing at BA at the Uni­ver­sity of For­eign Stud­ies in Osaka fol­lowed by an account­ing degree from Daiei. In order to per­fect her French lan­guage skills and con­cen­trate on a career path, Maeda moved to France with her 4 year old daugh­ter and started a new life in Milly La Foret, 90km from Paris sur­rounded by nature. Even­tu­ally she became sec­re­tary of the O.E.C.F (Over­seas Eco­nomic Coöper­a­tion Fund of Japan) in Paris Rep­re­sen­ta­tiv Office. Her most recent career move has her as the con­sul­tant for Mit­subishi in their pret a porte tex­tile depart­ment. Through­out all her career moves, inter­na­tional adven­tures, and the ulti­mate role of being a mother, Maeda has never for­got­ten the tra­di­tional core val­ues of Japan­ese grace and aes­thet­ics which can be seen in all aspects of her life. She is co-founder of Kocoon with her daugh­ter Maika Endo.